May 21, 2014

The most intense artificial sweetener yet enters the U.S. market

Say hello to advantame, aspartame's intensely sweet cousin, which got the nod to enter the U.S. food market on Wednesday from the Food and Drug Administration. Advantame -- which does not yet having a catchy marketing name -- is the sixth artificial sweetener on the U.S. market to receive the FDA's blessing as a safe food additive.

Advantame joins five other artificial sweeteners: saccharine, aspartame, sucralose, neotame and acesulfame potassium--better known by their respective commercial names, Sweet'N Low, Equal, Splenda and Newtame and Sweet One. (The sweetener Stevia, made from the leaves of the South American Stevia rebaudiana plant, has not required explicit FDA approval, as it fell under the FDA's "generally regarded as safe" clause.)

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