Jérôme Bossuet
November 8, 2018
Since 2013,Shamba Shape Up has run weekly episodes in English and Swahili on Kenya’s Citizen TV, reaching an estimated at 3.5 million people, 70 percent of whom live in rural areas. This “edutainment” program highlights challenges smallholders face in their farming activities. Farm advisories range from crop production, animal husbandry and soil fertility, to seeds, pests and diseases, and climate change adaptation strategies. Usually, highlighted farmers narrate the issues on their farm to a TV presenter while an expert from the private or non-profit sector offers advice on remedial measures. This helps the farmer to improve their productivity and livelihood. Campbell believes that “a mix of entertainment and research elements have enabled the program to remain relevant and sustainably serve large, diverse audiences.”
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