Reaching out to millions of smallholder farmers: exploring collaboration with Shamba

[grulla]

Jérôme Bossuet
November 8, 2018

Since 2013,Shamba Shape Up has run weekly episodes in English and Swahili on Kenya’s Citizen TV, reaching an estimated at 3.5 million people, 70 percent of whom live in rural areas. This “edutainment” program highlights challenges smallholders face in their farming activities. Farm advisories range from crop production, animal husbandry and soil fertility, to seeds, pests and diseases, and climate change adaptation strategies. Usually, highlighted farmers narrate the issues on their farm to a TV presenter while an expert from the private or non-profit sector offers advice on remedial measures. This helps the farmer to improve their productivity and livelihood. Campbell believes that “a mix of entertainment and research elements have enabled the program to remain relevant and sustainably serve large, diverse audiences.”

Continue reading at: https://www.cimmyt.org/reaching-out-...amba-shape-up/

[grulla]

The one thing I find concerning about Shamba Shapeup is its affiliaton with the Rockefeller Foundation, "The Rockefeller Foundation and Shamba Shape Up want to change this, by using the popular show to reach 9 million people with top post-harvest storage tips." We all know what Rockeller did for big pharma. And of course that further poses the question of Monsanto's possible involvement???
https://www.rockefellerfoundation.or...s-hit-tv-show/

[Islander]

First, I don't know what Rockefeller did for big pharma. Can you explain, please?

The question to be asked would seem to be, why aren't farmers using the advice? There's no point in continuing until the reasons for failure to adopt have been addressed.

[grulla]

[QUOTE=Islander;81102]First, I don't know what Rockefeller did for big pharma. Can you explain, please?

He spawned the big pharma and allopathic industry at the expense of natural homeopathic medicine. I thought that was common knowledge among all of us health advocates.
https://articles.mercola.com/sites/a...red-world.aspx subtitle:The Effective Strategy That Eliminated Natural Medicine