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Thread: Fishless Fish? Impossible Foods Is Developing Fake Seafood For Vegetarians

  1. #1
    Moderator Julieanne's Avatar
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    Default Fishless Fish? Impossible Foods Is Developing Fake Seafood For Vegetarians

    Rachel Desantis
    July 10 2019

    The plant-based company hopes to offer a replacement for every animal-based food by 2035.


    Impossible Foods is cooking up something sure to make even more of a splash than their Impossible Burger: a fish product totally free of fish.
    The California company known for whipping up patties made entirely of plants has set its sights on doing the same for seafood, according to the New York Times.
    “The only way we can succeed is to make fish from plants that is more delicious than the fish that’s strip mined from the ocean,” chief executive Pat Brown told the publication.

    Read more https://people.com/food/impossible-b..._Gf2q7j8w5YGnU

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    Veteran Member grulla's Avatar
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    Default Re: Fishless Fish? Impossible Foods Is Developing Fake Seafood For Vegetarians

    All these Impossible fish and burger patties will be known as "Fake 'n Bake"

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    Veteran Member Mr. Wizard's Avatar
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    Default Re: Fishless Fish? Impossible Foods Is Developing Fake Seafood For Vegetarians

    Based on my research, it appears the CEO & Founder of Impossible Foods is "the real deal." Dr. Patrick O'Reilly Brown is a former Stanford Univ. professor and former pediatrician, who decided that raising animals for meat was the world's biggest environmental problem. His goal was to develop plant-based meat, fish & dairy products to help save the environment. The plant-based company, headquartered in California, was stood up in 2011 and is now worth "Billions." In May, it began market testing a plant-based sausage on Little Ceasar's pizzas. Hmm. I wonder if they have to tell pizza lovers the sausage on their pizza didn't come from a pig. That's not all. There's another plant-based company called Beyond Meat, that's been around longer than Impossible Food. It sprung up in 2009. One of Beyond Meat's earliest investors was the poultry industry giant--Tysons Foods--an eventual competitor--that purchased a 5% interest in Beyond Meat before cashing out and making a ton of money. Given the apparent success of these meatless, plant-based companies, it's a good bet we'll be hearing lots more about plant-based, meatless products. Oh, before venturing into its fish products, Impossible Foods released its new and improved version of its burger, Impossible Burger 2.0. See what I mean???

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    Moderator Julieanne's Avatar
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    Default Re: Fishless Fish? Impossible Foods Is Developing Fake Seafood For Vegetarians

    I don't object to the principle of plant-based meat and fish, but "The heme is made by fermenting a genetically engineered yeast and injecting it with DNA from soy plants" is what spoils the idea. If they could make fish etc without the GE ingredients I would try it out of curiosity.

    Several years ago my son sailed from Fremantle (West Australia) to Townsville in Queensland - a long journey. They lived on fresh fish, sprouts and home-made bread. He couldn't do it today, the fish are almost all gone. We will be seeing more plant-based foods in future.

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    Veteran Member grulla's Avatar
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    Default Re: Fishless Fish? Impossible Foods Is Developing Fake Seafood For Vegetarians

    It will be interesting to read the ingredient list, that says it all.

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    Default Re: Fishless Fish? Impossible Foods Is Developing Fake Seafood For Vegetarians

    First, I have to comment on "raising animals for meat was the world's biggest environmental problem." Water consumption and cow farts would have to run pretty fast to overtake methane clathrates, airline travel, vehicle emissions and the effects of the polar vortex. And in fact, some fruits/nuts/vegetables require more water per food unit than cattle.

    And I like Grulla's "Fake 'n Bake!" Whenever humans begin to dick around with real foods in order to represent them as some other kind of real foods, disaster invariably ensues. No thank you!
    ➤ Happiness is the frosting on the cake of contentment.

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    Veteran Member Mr. Wizard's Avatar
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    Default Re: Fishless Fish? Impossible Foods Is Developing Fake Seafood For Vegetarians

    I agree with you all. I don't want any part of "test tube" meat, fish or poultry. The GMO ingredients isn't the worse of these products. However, I was surprised to see that 2 major companies have been around for a decade, selling their products all over the world to the tune of billions of dollars. The hard reality is that consumers will be inundated with more and more of these meatless products as our fish continue to disappear and environmentalists and legislators demand changes in the way meat is currently produced, as envisioned in the Green New Deal, for example.
    Last edited by Mr. Wizard; 4 Weeks Ago at 04:00 PM.

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